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Clear thinking in a noisy world.

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AI & Marketing

May 2026 · 12 min read

The new shape of attention: marketing in the age of synthesized answers.

When the answer arrives before the click, the entire funnel inverts. Brand becomes the only durable form of distribution. Here's what that means for the next decade of marketing teams.

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Field notes, occasionally

Clear thinking in a noisy world.

The new shape of attention: marketing in the age of synthesized answers.

Hiring marketers in the AI era: the new operator profile.

Trust compounds. Tactics decay.

The 70/20/10 portfolio for modern marketing teams.

Search is becoming a conversation. Your brand isn't ready.

A quiet letter on marketing, AI, and what holds up.