Case Study: An AI visibility audit for the new era of search.
When a buyer asks ChatGPT or Google AI to recommend a home builder, does your brand come up? I built this tool to answer that question — first for Chatterson Homes, and now for any builder who wants to see exactly where they stand in AI-mediated search.
The live audit dashboard — mentions, coverage, and a prompt-by-prompt breakdown.
By the numbers
See you your brand stacks up in minutes.
5 min
Time to run a full audit
10
Buyer prompts tested per run
2+
AI models compared side by side
The Problem
Discovery is moving out of the search results page. Buyers are asking ChatGPT, Gemini, and Google AI for recommendations long before they ever see a list of blue links — and most brands have no idea whether they're being named, ignored, or quietly handed to a competitor.
The old SEO toolkit doesn't measure this. Rank trackers see keywords; they don't see what an LLM says when a real buyer asks a real question. That blind spot is where this tool lives.
What it measures
Four signals that tell you where you actually stand.
01
Total Mentions
Aggregate brand mentions across leading AI models for a representative set of buyer prompts.
02
Model Coverage
Which AI models actually surface your brand — and which ones leave you out of the conversation entirely.
03
Prompt Coverage
Percentage of real buyer prompts that return your brand at least once, scored model by model.
04
Competitive Benchmark
A head-to-head view against named competitors, prompt by prompt, so you can see exactly where the gap is.
The Story
Built for Chatterson.
Chatterson wanted a clear, defensible read on how their prospects were showing up when prospective buyers turned to AI assistants for home builder recommendations in their markets. There wasn't an off-the-shelf answer, so I built one.
The audit runs a curated set of real buyer prompts against multiple AI models, parses every response for brand and competitor mentions, and rolls the results up into a single dashboard the leadership team can act on in minutes.