AlexPaisley

Experience

Fifteen years building brands and modern marketing teams.

Strategic marketing leader with 15+ years across consumer, retail, eCommerce, and agency organizations — building brands from zero, scaling teams past thirty, and designing the integrated systems that make growth repeatable.

How I work

Four pillars hold up everything else.

01

AI-First Marketing

Built to lead marketing in the decade ahead, not the last one. AI systems designed, content workflows automated, and practical adoption frameworks delivered for real marketing teams.

02

Experimentation

Marketing built on testing, not assumptions. $7.5M in incremental revenue generated from CRO alone, with an email channel grown from 5K to 130K subscribers at 5x industry open rates.

03

Leadership

Built to perform at scale and stay intact. Led 31 marketing specialists across 5 teams with less than a 3% turnover rate, supporting over 1,000 clients.

04

Full-Funnel Strategy

From challenger airline brand positioning to B2B agency GTM to ecommerce growth. Strategy applied across every stage of the funnel, in B2C and B2B, at startups and at scale.

Selected chapters

Nov 2025 — Present

Vice President of Digital Marketing

Chatterson

  • Launched the digital department from zero, building B2B full-funnel marketing channels and taking the agency from concept to a growing client base.
  • Operating as a true player-coach — personally leading SEO strategy, business development, and channel management while building the team and systems around it.
  • Integrating AI systems that improved operational efficiency and client performance, growing the client base by 25% with no additional headcount.
  • Built and shipped an AI visibility audit tool (aivisibilityaudit.chatterson.co) delivering AEO and SEO recommendations — one of the first of its kind at the agency level.

Feb 2025 — Nov 2025

Director of Innovation & Product Development

POD Marketing Inc

  • Tasked with building the marketing agency of the future.
  • Designed the innovation, experimentation, and go-to-market process, and established a culture with a pipeline to evaluate ideas from anyone at the company.
  • Supported the creation of a content-creation AI agent that cut contractor costs by over 50%.
  • Advised the leadership team on where to deploy resources to keep the agency innovating in the right direction.

Apr 2021 — Feb 2025

Director of Digital Marketing

POD Marketing Inc

  • Grew the department from 10 to 31+ employees with less than 3% turnover during my tenure.
  • Led Marketing Science (Paid Media), SEO, Email, Marketing Automation, Organic Social, and Reporting.
  • Supported 3 external agency acquisitions and mergers.
  • Drove 30%+ YoY revenue growth while exceeding the 65% gross margin profitability target.
  • Oversaw execution and management across a portfolio of 1,000+ clients.

Dec 2021 — Jun 2022

Director of Digital Marketing & eCommerce

SAXX Underwear

  • Led the digital marketing team and exceeded all eCommerce sales targets.
  • Acted as the digital marketing stakeholder on the CDP integration with Segment.
  • Owned the full eCommerce stack — Google, Facebook, SEO, Email, SMS, Affiliate, OTT, CTV, and Podcast — measured against CAC and ROAS.
  • Ran a disciplined brand awareness experiment in Houston and Miami, tracking brand lift, recall, search volume, and conversion over six months to prove the LTV case for upper-funnel investment.
  • Refocused acquisition strategy on customer quality and lifetime value over short-term CAC.

Dec 2020 — Apr 2021

Director of Marketing

POD Marketing Inc

  • Created, built, and led the internal marketing team, reporting directly to the President.
  • Built all team processes, KPI reporting dashboards, and accountability charts.
  • Surpassed stretch revenue and lead targets in the first quarter of team inception.
  • Launched paid media, social, and email channels for all 5 brands within the first quarter.

Apr 2020 — Dec 2020

Senior Digital Marketing Lead

Arcane Digital Marketing Agency

  • Led the Calgary digital marketing team responsible for 10+ clients, each with $2M+ in annual online revenue.
  • Oversaw performance across paid media, SEO, and CRO.
  • Took a new client from a basic paid retainer to a full program — CRO, persona mapping, in-house creative, promo strategy, and SEO — in 6 months.
  • Led data-first strategy presentations and ongoing client reporting that drove real change.

Nov 2018 — Mar 2020

Content & Growth Marketing Lead

Swoop Airlines

  • First marketer hired before the airline launched; helped scale to a $150M+ business and over one million passengers.
  • Co-developed brand positioning that deliberately differentiated Swoop from WestJet — an ultra-low-cost, unapologetic brand.
  • Led website CRO, increasing revenue by $7.5M+ annually from A/B tests in 2019; RPU grew from $19.09 to $25.15 in a year.
  • Built the promotional tiering system with the revenue team — a points-based framework giving sales clear levers while keeping marketing fast.
  • Grew the email channel from 5K to 130K subscribers with open and click rates 5x industry average, driving $17M in revenue.
  • Built the initial Swoop Google Ads channel and managed the external agency that scaled it.

Education & development

Bachelor of Commerce, Marketing

University of Calgary

BSc in Kinesiology

University of Calgary

International Business Exchange

University College Dublin

Ernst & Young Leadership

University of Calgary

Design Thinking × AI

IDEO U · 2025

Leadership Level 2

Brightwire

Professional engagement

Calgary Marketing Association

  • Agency Owner Forum — 2025 to present
  • Leadership Forum — 2024 to 2026

Speaking & Panels

  • TED-style and panel speaker
  • POD Marketing, UofC, CMA, EO forums

Mentorship

  • Push Network — marketing leaders
  • Startup Weekend — 2× finalist