01
Marketing Strategy
Positioning, narrative, and category strategy that anchors product, brand, and growth in one direction.
- Positioning & narrative
- Category architecture
- Annual operating plan
Services
Strategic advisory for leaders navigating what's next.
I work with a small number of founders, executives, and marketing leaders each year. Engagements are designed to leave you with sharper thinking, stronger systems, and a team that can run without me.
02
AI & Marketing
How AI is rewriting attention, search, and trust — and how to build a marketing org that stays ahead of it.
- AI marketing audit
- Workflow re-architecture
- Org design for the AI era
03
Leadership & Team Scaling
From first marketing hire to teams of 30+. Hiring rubrics, operating cadence, and coaching that compounds.
- Org design
- Hiring scorecards
- Leadership coaching
04
Growth Systems
Full-funnel architecture — acquisition, activation, lifecycle, retention — engineered as one connected system.
- Funnel diagnostic
- Channel architecture
- Attribution & reporting
05
UX & Conversion
Human psychology applied to product and site. Reduce friction, build trust, and convert without coercion.
- CRO program design
- UX & narrative review
- Experimentation roadmap
06
Speaking & Workshops
Talks and intensives for teams and conferences on the future of marketing, AI, and modern leadership.
- Keynote
- Half-day workshop
- Executive offsite